Analytics
Content Analytics
Understand which content drives the most revenue and how readers move through your site.
Go to Dashboard → Analytics → Content for article-level performance data and reader journey analysis.
Content performance table
The table shows every gated URL with:
| Column | Description |
|---|---|
| URL | The gated page path |
| Impressions | Times the gate fired on this URL |
| Conversions | Readers who paid or converted |
| Conversion rate | Conversions ÷ Impressions |
| Revenue | Total revenue attributed to this URL |
| Avg. read depth | How far into the article readers scrolled before hitting the gate |
Reader journey funnel
The funnel shows where readers drop off in the gate flow:
Landed on page
↓
Gate fired (impression)
↓
Saw subscription offer
↓
Clicked to pay
↓
Completed payment (conversion)Large drop-offs at the "Clicked to pay" step suggest the price is too high. Large drop-offs at "Saw subscription offer" suggest the offer copy needs work.
Source attribution
The source breakdown shows which traffic sources are driving the most paying readers:
- Direct — readers who typed or bookmarked your URL
- Search — readers arriving from Google or Bing
- Social — readers from social media links
- Referral — readers from other websites
Search traffic typically converts at a lower rate than direct or social traffic — readers from search often have less existing loyalty.
Filtering
Filter the content table by domain, gate, or date range to narrow down your analysis.