Ad Management

Ad revenue from every reader
who won't pay.

OnePaywall serves Google AdSense ads as a fallback when readers skip your paywall. Pre-roll video or display — all tracked per unit and per reader segment, with fill rate and completion analytics in one dashboard.

app.onepaywall.com/ads
Ad Units
AdSense performance across all gates
Google AdSense connected
Impressions
108K
+14K
Fill rate
88%
+2%
Completion
62%
+4%
Est. earnings
₹21,400
+₹2,100
Ad Unit
Type
Impressions
Comp.
Fill
Status
Pre-article video
Video
42,180
68%
91%
Active
Sidebar display
Display
38,420
84%
Active
Mobile pre-roll
Video
27,840
54%
88%
Paused
88%
Average fill rate
across AdSense publisher accounts
Completion vs paywall
more ad completions than paywall conversions
+34%
Revenue per reader
lift vs paywall-only monetisation
Setup in 3 steps

Live in under 5 minutes.

1

Connect Google AdSense

Add your publisher ID in one step. OnePaywall handles the ad tag injection — no separate ad server setup required.

2

Assign to gate fallback

Choose which gate steps fall back to an ad. When a reader skips the paywall, they see the ad instead. Revenue either way.

3

Track performance

Impressions, completion rate, skip rate, and fill rate per unit — broken down by reader segment so you know which audiences engage.

Ad Unit Types

Three formats. One integration.

All units served through your AdSense account. OnePaywall picks the right format based on device type and reading context.

Pre-article video

Plays before content loads. Readers can skip after 5 seconds or watch to completion for instant access.

Sidebar display

Banner or rich media alongside the article. Loads asynchronously — never blocks content rendering.

Mobile pre-roll

Full-screen interstitial on mobile. Fires between article sections, not on the first load.

Reader-aware serving

Show ads only to readers who won't convert.

OnePaywall knows each reader's monetisation probability before any gate fires. Readers with a high conversion score see the paywall. Readers unlikely to pay see an ad instead. You earn either way — without burning subscription-ready readers on ad impressions.

power_user
Paywall first
High conversion probability
regular
Paywall → Ad fallback
Medium probability
casual
Ad gate
Lower conversion likelihood
new
Free pass
Build habit before monetising
Premium Article Lock
Active
thecourier.in · Priority 1 · 3 steps
Gate steps
Paywall
42% unlock
Ad gate
31% pass
Free pass
27% bypass
Gate decisions
42%paid
Reader segments
High-value
4,218
Engaged
7,960
Casual
7,264
First-timers
3,987
4m 12s
Avg read time
73%
Scroll depth
38%
Return rate

No third-party ad tracking scripts on your site.

AdSense tags are injected only at the gate — never on page load. Your readers' browsing stays private.

Turn every skipped paywall into revenue.

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