Adaptive Gates

Six ways to monetise.
One decision engine.

From ad gates to digital product paywalls, every gate type works on the same trigger system. Readers see the right ask — never a blunt wall.

app.onepaywall.com / gates / edit
Premium Gate·thecourier.in
Active
Step Sequence
1
Subscription CTA
32% convert
→ on skip
2
Pay to Unlock
68% proceed
Trigger Rules
Visit count≥3
AND
Segment=regular, power_user
AND
URL matches/articles/**
Priority 1
2,430 triggers this week₹18,400 revenue

Six gate types, one unified dashboard.

Ad gate
Show a video or display ad. Earn on completion rate or let readers skip.
Subscription CTA
Prompt a recurring plan with custom heading and copy.
Pay to unlock
Charge per article. Reader keeps permanent access after payment.
Lead capture
Gate behind an email opt-in with GDPR consent checkbox.
Digital product
Sell a downloadable file. Auto-fulfilled directly from R2 CDN.
Newsletter opt-in
Grow your list. Reader exchanges email for free content access.
Smart Triggers

Show the right gate to the right reader.

Triggers stack as AND conditions. Priority order resolves conflicts when a reader matches multiple gates.

Visit count threshold
Trigger after the Nth visit. Give first-time readers a free pass, monetise regulars.
Device type
Different gates for mobile vs. desktop. Optimise for each surface.
Reader segment
Target new, casual, regular, or power_user segments independently.
Monetisation probability
Show paywalls only to readers with a high likelihood to pay (0–1 score).
URL pattern
Apply gates to specific sections or article types using glob patterns.
Time since publication
Give readers a free window after publish, then gate late traffic.
Premium Article Lock
Active
thecourier.in · Priority 1 · 3 steps
Gate steps
Paywall
42% unlock
Ad gate
31% pass
Free pass
27% bypass
Gate decisions
42%paid
Reader segments
High-value
4,218
Engaged
7,960
Casual
7,264
First-timers
3,987
4m 12s
Avg read time
73%
Scroll depth
38%
Return rate
Reader subscribes
Checkout on your site
payment lands in
Your Razorpay account
Directly — no platform take, no delay
Direct
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Supports one-time article unlocks and recurring monthly subscriptions

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